Sarah McKenzie.
A bold new web identity for a leading copywriter.
Sarah McKenzie, an established copywriter and brand strategist, partnered with us to reimagine her online presence — combining design, development, and hosting into one cohesive project. Built on WordPress, the new website introduces a signature teal aesthetic that feels fresh, confident, and distinctly her brand. We worked closely with Sarah to refine the layout, tone, and user flow, creating a modern platform that reflects her professionalism and creative edge. The result is a site that not only looks exceptional but also positions her as a leading voice in the copywriting industry.
Client
Sarah McKenzie Copywriting
Year
2025
Industry
Marketing
Services
Website Design
WordPress Development
Web Hosting
Crafting clarity and character
through design.
Creating a bold, teal-forward aesthetic that stands apart.
Establishing a signature look.
Working closely with Sarah McKenzie, we set out to design a website that struly reflected her personality and expertise. Through scompetitor research and creative strategy, we identified an opportunity to move away from the typical minimalist tone common among copywriters — instead developing a vibrant teal identity that feels confident, fresh, and unmistakably her. Every design element, from typography to imagery, was crafted to convey sclarity, warmth, and professionalism.
A strong foundation for a growing creative brand.
Platform for growth.
With the visual direction defined, we built out the full WordPress framework — including portfolio templates, blog functionality, and an integrated contact system. Each section was designed for usability and scalability, allowing Sarah to expand her content and showcase her growing client base with ease. The site now serves as a strong foundation for her business, positioning her as a leading Toronto–Hamilton copywriter with a polished, professional presence built to grow.
