AUTOMATION CASE STUDY — STRATEGY

How we used automation to
reimagine a company's sales
funnel — saving them time and
staffing resources

How we used automation to reimagine a company's sales funnel — saving them time and staffing resources

FOCUS & SCOPE

Automation
No-Code
Backend Integration
Digital Marketing
Voice & SMS Communication
Database

AUTOMATION — PROJECT BRIEF

Founded in 2018, LifePlan Investments is an insurance and financial brokerage. They set out to be different from other MGAs by introducing several tools to help advisors provide more control over their business. However, they found themselves in a challenging spot, unable to take control of the sales & on-boarding funnels set up for their advisors. Automated follow-ups and reminders were nowhere to be seen. Their reluctance to automate was due to the founder’s push for a personalized experience with all client-facing communication.

AUTOMATION — OUR SOLUTION

We approached the problem with two goals; Simplifying their flow and introducing automation while retaining the same personalized service that previously existed. From interactive forms to conversational AI, we leveraged technologies such as Twilio, Google Dialogflow, Airtable and more as part of our automation strategy.

heyflow

PERSONALIZED AUTOMATION

The first step in our quest for personalized automation was to learn more about incoming leads. The questions asked in a typical phone call is far more comprehensive than contact forms commonly used on websites. We leveraged Heyflow, an interactive form builder that allows visitors to specify their specific insurance needs with a built-in calculator and a personalized quote.

airtable

ORGANIZED COMMUNICATION

In past automation projects, user personalization rarely went beyond the individual's first name and email address. LifePlan challenged us to go much further. We shadowed their client facing team and set out to replicate their communication in our automation strategy. We created multiple funnels to match the complexities of life insurance and the various products the business offered. Airtable was a welcomed tool to keep track of all users as they flowed through various onboarding funnels. A powerful automation tool combined with a simple interface made it easy for our client to overlook and keep track of their customers. Positive feedback from the initial trial runs solidified Airtable as part of our strategy.

twilio automation

We Deliver Automation For All Types Of Software

Google Sheets

GOOGLE SHEETS

gmail

GMAIL

googledrive

GOOGLE DRIVE

airtable

AIRTABLE

slack

SLACK

telegrambot

TELEGRAM BOT

googlecalender

GOOGLE CALLENDER

facebook lead ads

FACEBOOK LEAD ADS

google docs

GOOGLE DOCS

woocommerce

WOOCOMMERCE

dropbox

DROPBOX

facebook lead ads

FACEBOOK PAGES

microsoft 365 email

MICROSOFT 365 EMAIL

mailchimp

MAILCHIMP

hubspot crm

HUBSPOT CRM

discord

DISCORD

trello

TRELLO

google forms

GOOGLE FORMS

WHY AUTOMATION IS THE FUTURE

Businesses such as LifePlan have stood to gain much from automating their marketing and business processes. A well implemented strategy can improve the quality and quantity of leads while still retaining a personalized approach. A win-win in our opinion.

We solve real problems that require creative solutions.

//   LET'S GET TO WORK

Have a project in mind? Let's talk.

hello@crushingcones.com

We are digital problem solvers who strive to create compelling user experiences.

(647) 478-7315 — 2149 Yonge St Suite 202, Toronto, ON M4S 0C5