blue dotPitchUpp

PitchUpp Inc. is an online HR recruitment tool using video pitches. We were tasked with designing, building and maintaining this expanding platform.

girl with stacks of resumes

UI/UX Design

Web Development

Brand Identity

IT Infrastructure Maintenance

Our objective: design and develop an innovative platform for potential candidates to build their perfect profiles, record their pitch videos and apply to jobs. A streamlined platform that can effortlessly integrate into an employer’s existing hiring toolbox.

responsive mobileresponsive tablet
responsive mobileresponsive tablet
responsive desktop

Meticulously built for all platforms and displays


Working closely with the founders, we built every part of PitchUpp from the ground up (candidate and employer dashboards, onboarding steps, navigation, front-facing pages and more).

Today, PitchUpp is the market leader in a new online domain: between job boards, recruitment agencies and early-stage social media platforms. Learning from strategies developed by modern recruitment platforms, we successfully built a more robust and intuitive user experience in hiring.

social media design
social media design

We were responsible for the entire visual language of the brand. This includes social media, graphics and other branded deliverables.

Using vibrant blues, modern UI trends and playful graphics, PitchUpp stands out from the stale imagery often attached to recruitment. As a result, most employers found the hiring process less monotonous using this fresh visual language.

company profile
mobile previewresponsive previewresponsive dashboard

The entire PitchUpp dashboard can be easily accessed on mobile and tablet devices. Users can create their accounts, view job posts, apply to jobs and await feedback all on the go. Similarly, employers can scan through hundreds of applicants with just their thumb.

edit profile pagejob page


green dotLendease

Direct MIC

LendEase Direct MIC is an established mortgage investment corporation with offices headquartered in Markham and Ajax, Ontario.